Remember that moment when you just wanted to read a simple recipe online but first had to navigate through a labyrinth of cookie consent pop-ups? Or when you tried to quickly check the weather but were greeted by a wall of text about data processing? Welcome to the world of consent fatigue – that collective groan we all experience when faced with yet another privacy banner.

Ever wondered why your LinkedIn feed explodes with privacy posts every January 28th? While it might seem like just another awareness day created by social media managers with too much time on their hands, Data Privacy Day actually has a fascinating origin story that spans continents, involves international diplomacy, and yes – even includes a dash of political drama.